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Transportation analytics for tech companies

Build products on top of trusted, comprehensive traffic data

Apps and software products can incorporate StreetLight’s industry-leading traffic data via API to enable users to make better location intelligence and mobility strategy decisions.

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Enhance your products with the most recent and accurate traffic insights

1
Incorporate timely nationwide insights

Ensure up-to-date, refreshed location intelligence solutions with recent traffic data covering the U.S. and Canada.

2
Use defensible data

Trust that insights are validated against permanent traffic counters and by transportation agencies.

3
Retrieve data on-demand

Seamlessly integrate data into your existing products and processes with APIs.

Access the industry’s deepest repository of transportation data

5M+

Miles of roadway covered

7B+

Monthly trips processed

 

100s

Data sources incorporated

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How NaviRetail uses nationwide traffic data to reveal better store locations

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The challenge

Real estate consulting firm NaviRetail wanted to create an app to help clients preview and compare future store locations without the need to physically visit every single one. The new app would enable clients to get spatially oriented with topography, aerial, street views, and then review demographics, retailer data, and traffic counts to assess the viability of each location.

Data-based solution

NaviRetail turned to StreetLight for key traffic count and AADT data because they needed a provider that offered validated, nationwide data via an API. Traffic counts show up automatically in the map view in the NaviSites app, and users can click in to see both AM and PM traffic. The app has significantly enhanced how NaviRetail helps clients explore new retail locations, by sharing data more quickly and making meetings more fruitful before clients make critical investment decisions.

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StreetLight for Technology and Data Companies: At a glance

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Traffic counts & VMT

Incorporate traffic counts, AADT, and vehicle miles traveled (VMT) on more than 25 million road segments.

Temporal granularity

Track seasonal traffic trends by day and hour, and monitor changes over time.

Trip characteristics

Analyze travel by direction and speed to add context to traffic counts for site selection and retail decision-making.

Demographics & trip purpose

Infer more about target customers with contextual features like household income, race, family status, and why they’re traveling.

Multiple data delivery options

Access insights in the web platform, delivered as a bulk file, or programmatically integrated via dedicated APIs.

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Resources

Explore our library

Case studies, data-driven research, and timely articles to learn how StreetLight helps companies solve location intelligence challenges.

Our customers

See why they chose StreetLight

StreetLight’s multimode trip insights combined with our data helped build the foundation for Uber Air.
Ian Villa
Uber Elevate
The dynamic interface and architecture of the [NaviSites] app are key to its success, enabled by data partners like StreetLight
Casey Kidd
CEO of NaviRetail
In effect, we went back in time to gather information that we had no other way to obtain.
Wendy Tao
Head of Smart Cities, Siemens Intelligent Transportation Systems
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FAQs

Answers to questions you may have

Discover everything about the features and benefits of StreetLight for technology companies.

How do you collect transportation data?

StreetLight uses data collected from connected vehicles and the Internet of Things, which is rigorously anonymized, validated, and processed by our Route Science® engine to turn these trillions of data points into recognizable mobility metrics like Annual Average Daily Traffic (AADT), Vehicle Miles Traveled (VMT), Origin-Destination patterns (O-D), and more.

StreetLight processes more than 7 billion trips monthly to build detailed transportation metrics based on hundreds of data sources.

How can you access the data?

StreetLight’s data can be accessed multiple ways, making it convenient for technology companies to share insights with stakeholders and integrate data into their own apps and software. Many tech companies choose to access the data via API to seamlessly integrate it into your apps and other software like dashboards, GIS platforms, and more.

The data may also be accessed via StreetLight’s self-service software platform, with purpose-built data visualizations and analytics customizations. Or it can be exported into commonly used formats like CSV and Shapefiles.

How accurate is the data?

StreetLight’s transportation data is rigorously validated against ground-truth data collection methods like roadway sensors to meet industry standards and ensure the most reliable insights for your users. Our metrics strongly correlate with these ground-truth methods and are trusted by industry experts. To learn more about how we process and validate our metrics, plus a list of third-party validations of our data, check out our White Papers page.

What time periods are available?

To equip your apps and software with the most relevant and granular insights, you can easily access both historical and the latest month of data to show year-over-year or monthly trends. Temporal granularity also allows you to zoom in on any time of day, day of week, or time of year to understand typical conditions and analyze trends across any time period. A StreetLight rep can help you determine what data periods are currently available to help accomplish your goals.

Do you need data to inform your next project?

Talk to StreetLight about your needs, and join us in shaping a more efficient, sustainable world.

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